Eighteen months after the successful launch of its first ever brand concept store in Cape Town, BMW Motorrad recently launched a second concept store (Bavarian Motorcycles) in Centurion, Pretoria.
The new Bavarian Motorcycles comes several months after BMW Motorrad announced a new global business strategy with the aim of reaching sales of up to 200 000 units by the year 2020.
The three key principles of the new strategy include; Introducing new models below 500cc, starting with the BMW G 310 R, which will be launched in South Africa later in 2016, entering new markets/territories such as Asia and South America, and expanding the global BMW Motorrad network from 1 149 to 1 500.
Alexander Baraka, General Manager of BMW Motorrad South Africa, says the future roll-out of brand concept stores like Bavarian Motorcycles is part of the dealer network expansion. Over the next two years, BMW Motorrad will be rolling out brand flagship stores in Asia, Europe, USA and South America. BMW Motorrad products and services are currently distributed in 95 countries and in 27 of those countries it is the market leader in the premium segment over 500 cc.
“In South Africa, despite a decline in the market of motorcycles above 500 cc, BMW Motorrad has close to 40 percent market share. Our sales and market share are the result of the confidence that customers in our market have in the brand as well as our model line-up,” he explains.
In September 2016, BMW Motorrad will introduce the second model in their BMW Heritage portfolio, the new BMW R nineT Scrambler, which was revealed in South Africa at the launch of the new Bavarian Motorcycles dealership.
The BMW R nineT Scrambler, revives the Scrambler era in a special way. It has everything that defines this motorcycle type, filled with a distinct spirit and created for motorcycle fans who love things that are purist, reduced to the essentials and non-conformist – combined with the technology and quality of a BMW.
With deep-treaded tyres, a raised exhaust, somewhat extended spring travel and a relaxed seating position, Scramblers offered their riders not just motorcycling fun on winding country roads but also great off-road capability and therefore an extended range of use.
The history of BMW Motorrad is also rooted in the Scrambler concept. In 1951, the BMW R 68 was presented at the International Bicycle and Motorcycle Fair IFMA in Frankfurt with a typical raised 2-in-1 exhaust, just like the one used for racing by BMW Motorrad legend Georg “Schorsch” Meier.
The R nineT Scrambler is fitted with the air/oil-cooled boxer with a capacity of 1 170 cc. It delivers 81 kW (110 hp) at 7 750 rpm and 116 Nm at 6 000 rpm.
With the new Scrambler, BMW Motorrad has responded to the desire of many motorcycle fans to be able to modify their bike creatively according to their own personal taste. The spectrum of potential alterations ranges from original BMW Motorrad accessories through to attachments or accessory parts produced by customers to create a unique motorcycle.
The raised exhaust with two vertically arranged rear silencers meets the requirements of a classic Scrambler. It is fitted very close to the body of the bike, thereby reinforcing its generally slim appearance.
Similar to the R nineT Roadster, the frame concept is a key aspect in terms of the Scrambler’s extensive customisation capacity. The passenger section can be dismounted, allowing the R nineT Scrambler to be used either by two people or – for a particularly stylish appearance – by the rider on their own.
In good Scrambler style, front wheel suspension is in the form of a telescopic fork with rubber gaiters and a spring travel of 125 millimetres. Rear wheel suspension is taken care of by a Paralever single-sided swinging arm as used in the other boxer models.
A relaxed upright seating position is one of the key features of a Scrambler. For this reason, the ergonomic triangle of handlebar-seat-footrests has been redefined. With handlebars that are higher as compared to the R nineT, slightly reduced seat upholstery and footrests that are positioned somewhat lower and further to the rear, the new model gives the rider a relaxed ride feel.
Whether with the standard light alloy cast wheels or the optional cross-spoke wheels – the new R nineT Scrambler always demonstrates authentic style. One important design objective was to deliberately ensure the body features were reduced so as to achieve a purist appearance.
The circular headlamp gives it an expression of freedom, independence and serenity, while the speedometer with analog display features an inelaborate style that very much reflects the classic principles applied to the development of the BMW Scrambler. Eye-catching elements are the painted 17-litre sheet-steel fuel tank and the trim cover made of fine aluminium sheet with embossed R nineT inscription which runs across the air intake duct on the right-hand side.