Suzuki Auto South Africa have announced that it has placed a general freeze on all vehicle prices and that it will not participate in the customary fourth quarter industry price hikes, which already started earlier this month.
“Whether one looks at the Consumer Confidence Index or at general economic growth, it is clear that consumers are feeling the pinch. With that in mind, we decided to squeeze as much value into our price and warranty offering as possible,” says André Venter, divisional head for sales and marketing at Suzuki.
The announcement follows another recent announcement, that Suzuki will include a full five year or 200 000 km warranty on every passenger vehicle sold until the end of December 2017. This doubles the distance and adds two years to the average duration of Suzuki’s comprehensive mechanical warranty.
With a customary start in October, most vehicle manufacturers raise vehicle prices by between 0.5% and 2% in the affordable vehicle segments. For instance, in the Celerio market segment, the three main competitors raised their prices by 1.6%, 1% and 0.6% respectively, while also offering shorter mechanical warranties.
In another of the highly popular segments, the Suzuki Swift and Dzire ranges have not increased in price, while the two main selling hatchback models increased their prices by between 1% and 2%.
Suzuki’s announcement kicks off the fourth quarter on a positive note, after three quarters of strong sales growth and positive market feedback. This started earlier this year when Suzuki was crowned the Brand of the Year by WesBank / Cars.co.za and peaked in the third quarter, when the Ignis was chosen as a finalist in the 2018 Car of the Year competition shortly after being made runner-up in the World Car of the Year competition. It was since chosen as a finalist in the WesBank / Cars.co.za Budget Car category.
“It is truly heartening to see our hard work and long-term planning pay dividends in 2017,” says Venter. “For instance, in August Suzuki welcomed 1 004 customers into the fold – a new record – which we see as the most relevant recognition of our pricing and value strategy.”