Triumph Motorcycles have been around since 1902 and are one of the last surviving British motorcycle brands around today who build 67 000 bikes a year and have over 7000 dealers across the world.
Names such as Steve McQueen and Marlon Brando cemented the Triumph legend, while numerous speed records and racetrack successes ensured that models like the Thunderbird, Bonneville, Tiger and Trident enjoy iconic status.
Local fans had to endure a couple of months of anguish when the long time importer decided that they were done with the brand. Fortunately this was short lived and the brand is now set to receive the representation that it deserves.
Triumph Motorcycles are now imported by Triumph Motorcycles South Africa, an independent company formed following a partnership between Bruce Allen and the Fury Motor group.
Triumph as a brand is evolving and the new product requires a new retail approach. In order to remain relevant they had to reinvent themselves. Globally all facilities are undergoing change to present Triumph as a premium brand.
After a highly productive three months of re-establishing the Triumph business in South Africa, the new team is raring to go and will be showcasing 12 models and 17 derivatives. This includes six new or fully revised models. The dealerships will also offer an extensive range of rider gear and accessories.
The new distributor has put service agreements in place with previous dealers and a sufficient parts supply is in place.
Trading started on the 16thof June at a temporary dealership in Sandton while construction of the Triumph World of Black dealership in Woodmead, which is due to be opened in March 2019, is underway.
The medium term strategy is to open Triumph World Black facilities in Cape Town towards the end of 2019 and in Pretoria in 2020.
With these dealerships, Triumph hopes to create an environment where everyone feels welcome to explore a dream, even if you don’t speak the lingo. At the same time they will not alienate old school bikers who prefer polisie koffie over a flat white.
The current range comprises three categories, Adventure, Modern classics and Roadsters and will be bolstered by 11 new or fully revised models over the next 12 months.
The adventure range includes the brand new Tiger 800 and 1200 models as well as the Tiger Sport.
The Tiger 1200 was launched globally in February and is now 11kg lighter and features over 100 improvements including an increase in power and improved ergonomics.
The longest running adventure story, with a bloodline that began with the gold-medal winning Tigers of the 1936 Six Day Trial, continues with a new generation Tiger 800 that incorporates the Tiger spirit and takes the capability to a whole new level thanks to over 200 upgrades to the chassis and engine.
The Modern Classics are well represented with the Street Twin, Bonneville, Bonneville Bobber, the new Bonneville Speedmaster, Street Scrambler and Thruxton 1200 R.
The handling, character and style of the Bonneville married to the modern rider-focused technology make the Bonneville family the authentic modern classic choice today.
The Bonneville Speedmaster embraces the classic DNA from the Bonneville family and the Bobbers unique attitude, into a more practical, versatile package. The Speedmaster offers a classic British custom laid back style and high level of specification.
The Bonneville Bobber Black follows in the success of the Bonneville Bobber, the fastest selling motorcycle in Triumph’s 115-year history, the company has taken the model to new heights for the 2018 model year, with a darker, meaner and stronger Bonneville Black. This models builds on the style of the Bobber with a more aggressive stance thanks to a fat 16-inch front wheel compared to the 19-inch on the regular Bobber, chunkier Showa forks, a fully blacked out styling package and a higher level of specification including Brembo brakes, LED headlight and cruise control.
Roadsters include the new Street Triple RS and Speed Triple RS. These models created the performance naked category back in 1994 and coined the phrase factory street fighter. The latest generation builds on the Speed Triple’s perfect balance of power, handling and capability. The new S and RS are improved in every way, with the RS having the highest ever level of specification to reflect its new name and pedigree.
The new Street Triple offers a race bred 765cc engine with 3 levels of power and torque, new state of the art technology, highest ever level of suspension, brakes and tyres, aggressive new looks and class leading weight that allows it to set a new benchmark in the middleweight naked motorcycle category.
Triumph South Africa have committed to having a demo of each model available to ensure that customers are given the best opportunity to determine which model suits their motorcycling needs.
Tiger 800 XCx R181 000
Tiger 800 Xca R199 000
Tiger 1200 XCx R219 000
Tiger 1200 XCa R248 000
Tiger Sport R164 000
Street Twin R131 000
Bonneville T100 R141 000
Bonneville T100 Black R141 000
Bonneville T120 R157 000
Bonneville T120 Black R157 000
Bonneville Bobber R166 000
Bonneville Bobber Black R175 000
Bonneville Speedmaster R175 000
Street Scrambler R153 000
Thruxton 1200R R183 000
Street Triple RS R152 000
Speed Triple RS R210 000