Porsche is strengthening its presence in South Africa with the official opening of a Porsche Studio in Cape Town. The first of its kind in the Southern Hemisphere, this new site was inaugurated during an event attended by Porsche enthusiasts and brand representatives.
Located at the heart of the Victoria and Alfred Waterfront – one of the city’s most popular hubs – the new Porsche Studio brings the public closer to the brand. Aimed at offering visitors an immersive experience and access to a range of Porsche services, the new facility features a central runway-staging concept.
Addressing attendees during the inauguration, Matthias Becker, Vice President Region Overseas and Emerging Markets, Dr. Ing. h.c. F. Porsche AG, said: “Porsche Studios are aimed at providing centrally located destinations that immerse visitors in the world of Porsche. As a new concept, they are instrumental in further increasing the attractiveness of our brand, enabling us to reach new enthusiasts and existing customers in their places of interest. I would like to take this opportunity to congratulate our partner here in South Africa, LSM Distributors and Toby Venter on the completion of this well executed project.”
Also commenting during the event, Toby Venter, Owner and Chief Executive Officer of LSM Distributors, Porsche Centres South Africa, said: “Thanks to a range of features and innovative digital touchpoints, visitors to Porsche Studio Cape Town Waterfront can interact with the brand like never before. Here they can learn about Porsche’s past, future and the infinite possibilities currently available with Porsche Exclusive Manufaktur, when personalising their own sports car. We are truly proud of this facility and look forward to welcoming visitors through our doors.”
Porsche Studio Cape Town Waterfront encompasses an area of 420 square metres. Dedicated areas provide insights and highlights from Porsche’s heritage as well as the future of E-Performance with the brand’s first hybrid sports car, the 918 Spyder, temporarily on display.
Featuring a six-car display space, the full range of Porsche vehicles are available for test-drives and order at Porsche Studio Cape Town Waterfront. Visitors can personalise their vehicle of choice on-site at the Trimming and Tequipment labs, with further tailoring possibilities from Porsche Exclusive Manufaktur also available. Carrera Café provides a meeting place for the Porsche community, with the Driver’s Selection area displaying the latest merchandise for owners and enthusiasts.
Porsche in collaboration with its sales partners is continuously evolving and developing its ‘Future Retail’ strategy – aimed at exploring new avenues to reach a growing global audience. Porsche Studio Cape Town Waterfront is now open and located at 3 Waterway House South, Dock Road, V & A Waterfront, Cape Town, 8001. For more information call: 021 000 0911.